Direct mail is making a BIG comeback, and when compared against all other forms of advertising, it continues to deliver the best response rate, conversion rates, and a return on your marketing investment dollars! Direct mail is a welcomed change from hours of technology fatigue felt in today's digital scrolling world as it offers a far longer shelf life. It doesn’t fight for your attention in the same way digital content must work to do. With a physical piece of direct mail, consumers are more likely to take notice and act on the information they are holding with their bare hands.
More surprising statistics on why direct mail is still king include;
When the USPS studied how consumers across generations perceive and respond to mail, they found nine out of 10 consumers regularly engage with promotional mail: 96% of Boomers, 92% of Gen X, and 93% of Millennials read and open promotional mail.
Direct mail response rates are driving conversions: Small Business Trends showed that 62% of consumers who responded to direct mail campaigns within the past three months also made purchases.
The Mail Shark found that adding a name to your direct mail increases response rates by 135%. Targeting your audiences with location-specific promotions that appeal to their age and demographics, will help brands build trust by providing relevant, timely content that causes consumers to act quickly!
We'll help you leverage the latest digital tools and technologies to transform your business and stay ahead of the competition.
Direct mail campaigns with Next Levels Health can target specific demographics, such as people with certain health conditions or in certain age groups, to acquire new patients.
Direct mail with Next Levels Health can be used to keep your current patients engaged and informed about the healthcare services available to them, encouraging repeat visits.
Direct mail with Next Levels Health can be used to promote your new healthcare services, procedures, or treatments now available to your patients, increasing awareness and adoption.
Direct mail campaigns with Next Levels Health can be tailored to the healthcare needs of your specific patients, such as promoting preventative screenings or reminding patients of upcoming appointments.
Direct mail with Next Levels Health can build trust and credibility with your patients by providing educational materials, testimonials and other helpful information.
Direct mail with Next Levels Health can be used to promote medication adherence, encouraging your patients to take their medication as prescribed and reducing healthcare costs associated with missed doses and non-compliance in treatment.
Guide you through your next direct mail campaign! Contact Nicki Brannan at 980-301-9534 ext. 104 to learn more about how direct mail can help your practice achieve its sales growth goals.
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